MarTech solutions company Kuvio.io announces the appointment of Google alumni Freddie Jansson as their new COO. The organization offers a platform for profit optimization and real-time reporting connected to e-commerce.
Freddie Jansson most recently held the position of Automation Lead at Google.
"It's incredibly exciting to announce the addition of Freddie to the team. His extensive experience with Google and paid marketing will be of great value to Kuvio. As a seasoned professional with a strong background in e-commerce across Europe, his expertise will be invaluable in driving innovation and growth for our clients," said CTO and co-founder Henrik Segersven. "We look forward to the positive impact Freddie will have on Kuvio as we continue to support our clients in excelling across all of their online sales channels."
Freddie Jansson joins an already diverse and experienced team. His expertise encompasses skills he has acquired over nearly a decade in automated marketing.
“I couldn’t be more excited to join Kuvio at a time when profitability is the main strategic topic for many retailers”, says Freddie Jansson about the new role. “I’ve seen Kuvio evolve as a leading platform that reduces the complexity of data integrations and removes the technical barriers to profit optimization.”
Kuvio allows e-commerce businesses to calculate the business value per order in real-time, enabling companies to optimize their ad spend for profitability, simplifying sustainable long-term growth.
In the second quarter of 2022, a majority stake in the company was acquired by The North Alliance (NoA), a leading Nordic agency network and investor within the marketing and e-commerce industry.