Parfym.se increased their profit after advertising spend by 303%
December 2023 (3 mins read)
Parfym partnered up with Kuvio with one strategy in mind. Profits and growth. An equation that rarely adds up – but shifting from the traditional way of optimizing, reporting, and analyzing the top-line revenue to profits was a game changer which then shifted Parfym’s development towards profitable growth.
Advanced reporting on profits across the entire channel and marketing mix, enabled us to shift budgets accordingly. This, alongside real-time profit optimization in Google ads, allowed us to focus on maximizing incremental profits after advertising spend instead of maximizing revenue with a given return on ad spend. Parfym achieved a 303% incremental uplift in profit after advertising spend with the help of Kuvio.io